Innovative Media That Speaks to Young People

Each year, loveLife produces media content devised to optimally impact and engage its core target market – youth aged 12 to 19 – as part of a synergistic strategy that combines media exposure and face-to-face programming to:

• Measurably contribute to behaviour change;
• Achieve the loveLife strategic imperative of a 50% reduction in new HIV infections in the period 2010 – 2014.

loveLife’s national media platforms form a core component of its programmes, designed to unpack key issues in campaigns; connect young people with the services they need to remain healthy; direct them to opportunities that will help them gain footholds in society; and sustain awareness of the organisation’s numerous support and outreach programmes through print, radio, TV and mobile platforms.

• UNCUT
• Radio
• MYMsta
• Television

UNCUT | Radio | MYMsta | Television

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