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Given that 75% of 15-24 year olds have cell phones in South Africa, loveLife built a WAP site especially for young people to access on their phones. MYMsta is loveLife's revolutionary mobile-based social network that is more than just a chat site. It offers users the chance to define their identity by creating personal profiles with photos, video and text; it helps them to develop a sense of belonging and community by connecting to like-minded individuals through forums, groups, and messaging; and engenders a sense of purpose among users by exposing them to a world of opportunities. By registering with MYMsta, young people are able to access information about HIV, workplace skills, bursary information, as well employment and volunteer opportunities. Users are also able to send their sexual health concerns to Mizz B and have a trained counsellor respond to their questions within 48 hours. Go to www.mymsta.mobi to register with MYMsta. |
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UNCUT | Radio | MYMsta | Television |
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