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| L2M3: Loving Life. Making My Move
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| L2M3 cultivates a look-for-opportunity mindset, encouraging youth to think outside the limits of their immediate environment. It promotes personal initiative, motivation and responsibility; builds young people’s ability to navigate day-to-day pressures and expectations; and links them to information about new prospects for further education, personal development, careers and jobs through our various programmes and media platforms. It is about fostering a sense that change is possible, but that it requires small actions every day – actions that will help them achieve their goals, are within their power, and will enable them to stay free of HIV.
PSAs for Our Current Campaign:
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That’s our current campaign designed to encourage behaviour change and ultimately prevent the spread of HIV among young people. After challenging South Africans for almost a decade to deal with issues around sex and HIV/Aids through our ‘Talk about it’ campaign, it was time to shift focus. Our new call to action became ‘Make YOUR Move’ in 2008 to motivate young people to take control of their futures – by identifying and seizing opportunities, no matter how small. It goes beyond the promotion of healthy sexuality to trying to change youth’s sense of day-to-day opportunity, because young people who feel that they can really be someone are less likely to put themselves at risk for HIV.