|
loveLife builds on the innate optimism of young people, promoting a holistic lifestyle approach aimed at encouraging youth to maintain an HIV-free lifestyle and achieve their aspirations through youth leadership and self-motivation. To achieve this goal, loveLife offers a comprehensive set of programmes designed to address the individual, structural and social factors that drive the epidemic among South African youth. Our programmes comprise:
- A prominent multi-media awareness and education campaign – including television, radio, outdoor media, web, mobile and print – to promote a sense of future, identity and self-worth among young people so they are motivated to stay free of infection;
- A countrywide programme of community and outreach support to young people, implemented by a national volunteer corps of more than 1 200 youth leaders known as groundBREAKERs who are trained to motivate, educate and engage their peers;
- Multi-purpose youth facilities, or Y-Centres, providing skills development, sexual health info and recreation in non-clinical settings
- A network of hubs that provide a space from which groundBREAKERs can engage fellow youth, as well as a franchise initiative through which community-based organisations can implement loveLife programmes
- Family programmes designed to initiate dialogue between parents and children, and to help parents (and grandparents through the goGogetter programme) to support young people to lead healthy, positive lives;
- Services such as the Youth Friendly Clinic initiative to establish adolescent health services in public clinics, as well as toll-free national help lines providing specialised counselling and support for teens and parents
|
