MYMsta

Given that 75% of 15-24 year olds have cell phones in South Africa, loveLife built a WAP site especially for young people to access on their phones. MYMsta is loveLife's revolutionary mobile-based social network that is more than just a chat site. It offers users the chance to define their identity by creating personal profiles with photos, video and text; it helps them to develop a sense of belonging and community by connecting to like-minded individuals through forums, groups, and messaging; and engenders a sense of purpose among users by exposing them to a world of opportunities.